Hey, I'm Rachel

Currently, I'm Head of Design at Zalando, leading our product design innovation lab, user research, and design ops.

I'm a hands-on design leader obsessed with how organizations evolve. Start-ups taught me how to find product-market fit with new technology; large companies taught me how to make that same speed and instinct scale — as a people lead coaching designers, building teams, and shaping how orgs work. Along the way I've built and led teams from Berlin to Stockholm to Shenzhen, across fintech, e-commerce, and B2B platforms — always chasing the same question: what could be better, and how do we get there as a team.